Live Travelling with Kartell

Location - Milan

Project Courtesy : IED, Milan

Type : Interior Design - Commercial - Masters Project

Area: 2000 Sq. Ft

A project to design Kartell showrooms to showcase the brand’s rich and deep history. The idea was to bring the varied global experiences into one store and allow the customers to travel without actually physically transporting themselves. This concept lets the customers travel in the present of the brand, connecting them to its history and visualising the future.

The space is divided into four parts according to time lapses. The past provides an emotional experience to the customers, the future is a vision, yet to come, informing the users of the things in store for them. The present is a platform, weaving the past and the future together, and giving a chance to the customers to live and experience the products. The fourth time lapse, the showcase or shop window, allows the customer to travel to different eras of time from across the world alongside Kartell products.